How to Choose the Best WordPress Theme for a Charity Website
In an increasingly digital world, having a strong, branded website is a must for a successful charity. This website is your virtual shop window, the place you tell your story, your mission and how people can get involved.
One of the best and simplest ways to build a website is with WordPress, which offers a wide range of themes designed specifically for a charity website. But, with so many options, how do you decide which theme is right for you?
1. Consider your Goals
Before diving into the selection process, take a step back and determine exactly what your goals are and what kind of website you need.
For example, will you be primarily selling items or donations or selling tickets for events? Will you feature stories of your work and the people you work with? Will you be running campaigns, displaying volunteer opportunities or featuring other types of content related to your charity? Ultimately, what do you want visitors to be able to do once they’ve landed on your website?
2. Look for Features
Once you have a clear picture of your needs, begin looking for themes that suit them. Make a list of the must-have features you know you will require and search for themes with those features.
Think of features like:
- Optimized for SEO: Search Engine Optimization (SEO) can be the difference between your website and the thousands of others out there. Look for themes that are optimized for SEO, so you can help your website appear higher in search engine rankings.
- Responsive design: Most people access websites from their mobile phones, so the theme needs to be responsive; that is, the design should automatically readjust to fit the size of the client’s device, whether it’s a laptop, tablet, or smartphone.
- Appeal to donors: Your website is the way to get people to donate, so consider a theme that displays stats on donations raised and donor stories, integrated accounts with charity platforms, and easy payment gateways.
- Social media integration: Incorporating social media into your theme is a great way to get more engagement, more shares and more views on your campaigns and projects.
3. Evaluate Quality
Once you have narrowed down the themes to the ones that feature the specific functionality you need, then start to evaluate them for quality. Quality is particularly important for charities, as your website needs to look professional, as well as reliable.
Look for themes with built-in support for customization, often called drag-and-drop page builders. This allows you to customize your website’s look and feel with ease, without having to write code.
Also make sure to check reviews and user ratings for the theme. This allows you to get a good idea of the theme’s usability and reliability.
4. Test it Out
Before making a final decision, make sure to test the theme out. Most theme providers allow you to install the theme on your site and try it out before buying. This will give you a better idea of how the features work, the usability, and design before you commit.
Choosing the right WordPress theme for your charity website is a vital step in ensuring a successful website. By balancing your needs with quality and usability, you’ll be able to pick the perfect theme for your charity.
What are the factors to consider when choosing a WordPress theme for a charity website?
1. Responsiveness: A website designed for a charity should be easily viewed and navigated on any type of device. Make sure the WordPress theme you select is mobile-friendly and responsive.
2. Usability: Easy navigation and clear call-to-actions can make the difference between someone browsing or becoming an active supporter of the charity. Look for a Charity WordPress theme with well-organized menus and use positive action-oriented language.
3. Compatibility: Check for WordPress theme compatibility with web browsers and make sure the theme works with all popular software and browsers.
4. Visuals: The visuals of the WordPress theme should capture the spirit and mission of the charity organization. Make sure the theme has visually appealing elements and can support graphics, photos and videos.
5. SEO-Friendly: An SEO friendly WordPress theme is important. Look for themes that include tags, keyword optimization, sitemaps and have Schema support.
6. Clear Functionalities: The theme should come with clear and easy-to-use back-end administrative tools to help manage and update the website.